Easterseals details rebranding initiative
Easterseals Central Illinois rolled out an organization-wide rebranding at its 26th annual Tribute Dinner in East Peoria on Nov. 4.
The nonprofit -- which serves as a resource for children with disabilities and their families -- was formerly known as Easter Seals.
"Today’s launch is a movement to change the way the world defines and views disability by challenging attitudes and perceptions of disability not as a condition that labels people, rather a part of life that any and all of us will be touched by," Easterseals Central Illinois CEO Steve Thompson said. "We’re excited to introduce the reenergized Easterseals to not only our network of supporters, but those who care about our cause, yet may not know who we are. There are over 55 million Americans living with a disability, we serve 4,500 families in Central Illinois and provide 30,000 hours of therapy and we are excited to continue to do so with this clarified brand."
This rebranding includes switching to a single name as well as a new logo that is crafted as a visible commitment to the breadth and scope of the revitalized organization as it takes on disability.
The new tagline, "Taking on disability," makes it clear that the cause remains firmly focused on disability and changing people's lives. The warm orange and yellow color palette is informal yet confident and fearless -- well-known traits of Easterseals.
In addition, the dinner honored Sue Portscheller, who has worked with the company since 1998.
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17300 Ozark Ave.
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