Cusack's committee spent the most on mailing in the quarter, with all those payments ($17,577) going to Central States Media in Peoria. Table 1 below shows the distribution of how Cusack's committee spent its money in the fourth quarter.
Table 1: Fourth-quarter spending by purpose
Purpose
Amount
Percent of total spending
Mailing
$17,577
42.5%
Television advertising
$9,831
23.8%
Yard signs
$4,270
10.3%
Consulting
$3,526
8.5%
Billboard expenses
$1,550
3.8%
Magazine advertising
$1,404
3.4%
Food
$1,357
3.3%
Palm cards
$840
2%
Party - staff
$351
0.9%
Postage
$235
0.6%
Website expenses
$225
0.5%
Ad books
$160
0.4%
Table 2 below shows the top 20 largest single expenditures during the quarter.
Table 2: Largest expenses of the fourth quarter
Recipient
Date
Amount
Purpose
Central States Media
2016-10-31
$14,606
Mailing
Central States Media
2016-11-04
$5,321
Television advertising
Central States Media
2016-11-01
$4,510
Television advertising
Leonard Unes Printing
2016-10-05
$3,270
Yard signs
Central States Media
2016-10-05
$2,971
Mailing
Dan Pelphrey
2016-10-14
$2,100
Consulting
Sam Zuercher
2016-11-21
$1,550
Billboard expenses
Dan Pelphrey
2016-11-01
$1,426
Consulting
Donnelly's Pub
2016-11-10
$1,357
Food
Dan Pelphrey
2016-12-08
$1,154
Magazine advertising
Leonard Unes Printing
2016-10-13
$1,000
Yard signs
Leonard Unes Printing
2016-10-24
$420
Palm cards
Leonard Unes Printing
2016-10-13
$420
Palm cards
Fish House
2016-12-08
$351
Party - staff
Lampe Publications
2016-11-01
$250
Magazine advertising
U.S. Post Office
2016-10-13
$235
Postage
Peoria Branch NAACP
2016-10-07
$160
Ad books
Central States Media
2016-12-08
$75
Website expenses
Central States Media
2016-10-17
$75
Website expenses
Central States Media
2016-10-05
$75
Website expenses
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